You’ve spent weeks planning your event, getting the necessary permits, planning the course, and finding the sponsors. So, wouldn’t it be a shame if no one showed up? People can’t run in a race they don’t know about. But event marketing in this area on a tight budget can be a challenge. That is why we have developed a strategy for event marketing Philadelphia can rely on: the Marco Polo Marketing Plan.
What is Marco Polo Event Marketing?
SpectaSport has introduced the Marco Polo Marketing Program as a solution to the charity event promotion challenges faced by small race events. It is one of the most comprehensive automated race listing and marketing services ever offered to small race events. And at $79.95 per event, it’s as affordable as it is effective!
How and Why It Works with Event Marketing in Philadelphia
Most race organizers know to market their event to their inner circle. But when it comes to attracting participants and money from outside that circle, they aren’t sure what to do. That’s where playing Marco Polo with your event marketing comes in!
Think of the game: one player yells “Marco” and the other players yell “Polo”. The player yelling “Marco” uses the responding “Polos” to find the other players. Our marketing plan works on a similar concept. People use the internet and their local newspapers to find races, festivals, and other events to participate in. That’s their way of yelling “Marco”. You need to yell “Polo” in response so they come find your event.
You’re probably thinking, “Sounds good. But how do I do that?”
So glad you asked! We do this using a variety of techniques. First, we create targeted listings on some of the world’s largest event listing sites. We then reinforce and enhance the Search Engine Optimization of the websites you already have by linking to them.
Next, we create a front-page listing on WhoFish.org. This event listing service has its own internal social media component with over 4 million subscribers. That’s a lot of people who might be yelling “Marco”! SpectaSport publishes charity event promotion information on WhoFish regularly, increasing our number of followers. This creates unique opportunities for cross-promotion, which equals more eyes on your event!
We then share with you the easy to understand analytic reports related to your listings on the various sites. The analytic report will show the status of your listings, including the clicks by day, per individual listing, by the types of listing and the search engine that potential participants are using.
If you aren’t actively spreading the word about your race, you’re making it harder for people to find you. Runners are out there looking for your event. When the people yell “Marco”, you need to holler back “Polo” with a little help from SpectaSport!