Putting together a 5K charity race takes a village. The more connected you are to your community, the more easily you can gather support. Community support can include fundraisers, day-of volunteers, and small donations from individuals and funds from local businesses. SpectaSport can help when you’re searching for 5K sponsorship level ideas.
Should We Even Look For 5K Sponsorship Level Ideas?
The first step is determining whether or not your race should even have multiple sponsorship levels. We’ve found that many smaller races have better luck offering something concrete for businesses to pay for, rather than something abstract like becoming a “Gold Sponsor.” It may be more effective tactic to show a sponsor a list of items and a breakdown of what they cost and let them choose the donation amount from that list. Donors will feel great knowing what their donation went toward, whether it was the t-shirts, water stations, or race timing services.
This method also happens to be easier on the person tasked with asking for donations. It gives them something concrete to ask for, rather than just a sum of money. E.g. “Can you help provide snacks and water for the runners for $250?” Plus, with set dollar amounts, you may even get donors to spend more than they were originally planning to.
If you do decide to go ahead with sponsorship levels, our advice is to keep it simple. Start with two or three levels and make sure companies know exactly what they’re getting in return for their donation. There are a lot of ways SpectaSport Can help with this. Some popular ideas include:
- Logo Display. There are a ton of opportunities to display a sponsor’s logo, including on signage, t-shirts and the website. SpectaSport’s registration pages can be set up so company logos are grouped by donation amount.
- Virtual Goodie Bags. Allow your sponsors to be featured in a virtual goodie bag—an email that goes out to all participants with deals from the sponsors. SpectaSport’s registration CRM makes this super easy to organize.
- Digital Sponsorship. Technology today allows us creative sponsorship opportunities. Offer your sponsors a shout out on social media or even to name the WiFi after them.
Fundraising with SpectaSport On Your Side
Whatever fundraising avenues you choose, SpectaSport can help. Each SpectaSport race gets a robust CRM capable of collecting and organizing corporate sponsorship money and other donations. SpectaSport believes in contemporary timing for a connected world. That’s why we only use the most up to date race timing technology. If you’re interested in our timing or race management services, fill out our online form or call (610) 306-0574 to contact SpectaSport today.