There are hundreds of innovative ways to raise money for your nonprofit, so why do most organizations find the most success with a charitable run or walk? Because they work. That is, they are often successful in reaching the fundraising goal. But what makes organizing charity run/walks so profitable? Whether it’s summer or winter, whether it’s 5K or 10K, what keeps people coming back? The answer lies in a few simple psychological principles.
- Races are results-driven. Psychological studies suggest that setting goals is an effective way to make progress and increase performance, and charitable races are full of goal-setting opportunities. Not only can you set an overall goal for the entire event, and make sure participants are aware as you get closer to your goal, but racers can set their own goals. It can be fundraiser related, e.g. “I want to raise $500 for this charity,” or it could even be beating their PR for this distance. In any case, allowing participants to set goals and be a part of the overall goal is a great motivator for raising funds.
- Races utilize the “Martyrdom Effect.” According to a study done at Princeton University, the prospect of effort and struggle can actually promote charitable giving. This is a phenomenon known as the “Martyrdom Effect.” It means that if considerable pain or suffering is required for a task, the participant is more likely to feel a strong connection to the cause. In other words, the idea of struggling for a cause makes the participant’s involvement feel more meaningful. A charity run/walk is the perfect scenario for the Martyrdom Effect to take place—participants can easily increase their effort and difficulty by setting time and distance goals. This is one of the reasons that a well-organized, challenging race can attract participants year after year!
- Races require commitment. For most people, charitable races are not the type of thing you decide to do on the spot, they require a little planning and a lot of training. It’s another thing that makes people feel connected to a cause. When someone has invested time, money and effort into something, they could be less likely to give up on it. Spending a considerable amount of time practicing for an event may encourage participants to stay committed, decreasing the amount of no-shows or cancellations that an ordinary fundraiser might get.
Because of the psychology involved, these events are popular, and when an event draws a big crowd it needs a robust software for management. SpectaSport’s race timing services and race registration services make races more enjoyable (and more profitable!) for participants AND organizers, so everyone wins.
Runners want to be able to use their cell phones to check their results right away and they also want an easy and secure way to register. Organizers want to be able to view their event’s registration details, finances and marketing. We’re committed to providing these and other top-of-the-line charity race organization services to keep fundraisers easy, enjoyable and profitable for your organization!