Running a 5K race takes a lot of time, effort, and teamwork to make it a success. You also need sponsors to help fund the race so you can pay for a t-shirts, water, refreshments, police traffic detail, EMS standby, permits to close streets and more. In order to obtain sponsors you must first write a sponsorship request letter. SpectaSport offers these three tips for writing a 5K run sponsorship request letter.
- Introduce the event: You must introduce the event early in your sponsorship letter so the recipient knows what it is you are contacting them about. Make sure the purpose of your organization is clear, so that the recipient understands your cause and what you’re raising money for.
- Explain the audience: Now you need to explain your audience. Inform the reader of the letter how many people have registered for the race in previous years, how many people attend the event as spectators, and the areas where their sponsorship ads will be placed. You need to provide the reader with a solid description of the audience their ads will target so they know whether or not the race is the best way for them to advertise.
- Never be pushy: There’s no need to be demanding when writing a 5K run sponsorship request letter. Your letter should be lighthearted and simply explain what your event is, who the audience is, and what you are looking to do. One trick we find effective is allowing donors to choose what they’d like to sponsor. For example, perhaps they could be the company to provide the t-shirts, or the post-race fruit, or something else. Make a clear list of what you need and assign price values to the items.
Call SpectaSport Today
Are you planning a 5K run or walk for your business, school, or charity? If so, the team from SpectaSport can help you with every step of the planning process. Call us today at 610-306-0574 to speak to a member of our team or complete the contact form on our website. We are here to make your race day go as smoothly as possible.