So, you’ve finished the planning for your race, you have your permits and your online registration website is open and ready for your customers. Now what? Do you just wait for customers and hope for the best?
People are out there, right now, using the internet and newspapers to seek out races and other cool events they can attend. Before people can enter your race, they need to first learn about your race – how do they do that? The answer is as easy as child’s play, but you need to play the right game.
Surprisingly, many races play “hide-and-seek” with potential entrants. Oh sure, they tell their small circle of supporters and friends about the race (the same people they rely on for every single fundraiser every year), but what are they really doing to attract participants and money from outside their existing bubble? If organizers are not actively spreading the word about their race, then they are effectively hiding in the shadows from the very people who are seeking a race to enter.
A better option is to play “Marco Polo” with potential customers. Sure, Marco Polo is probably the single most annoying game ever devised for children to play in the vicinity of grownups. But consider this, even adults who are actively trying to ignore the game know WHEN children are playing Marco Polo, exactly WHO Marco Polo is, and exactly WHERE Marco Polo is in the pool. People are out there, right now, using the internet and newspapers to seek out races and other cool events that appeal to them. They are looking for a response. When potential customers yell “Marco!”, your marketing plan better scream “POLO!”, or those potential customers will move toward somebody else’s event.
Introducing SpectaSport’s “Marco Polo” Marketing Program, the most comprehensive automated race listing and marketing service ever offered to small running races. SpectaSport customers can choose the “Marco Polo” Marketing Program for an affordable price of just $79.95 per event. Here is what’s included:
- Up to 50 targeted listings on the world’s largest repository of event listing sites. These listings reinforce and enhance the Search Engine Optimization of the websites you already have online by linking to them.
- Front-page listing on WhoFish.org, the event listing service with its own internal social media component to over 4 million subscribers. SpectaSport’s increasing number of followers for the race events we regularly publish on WhoFish, create a unique opportunity for cross-promotion.
- Easy to understand analytics report showing the status of your listing sites and the number of clicks by day, per individual listing, by types of listing and by search engine used.
- If your race purchases the “Marco Polo” Marketing Program, SpectaSport will increase the number of entries covered by the base fee to 214. For races with more than 200 entries, the savings from covering those 14 additional covered entries alone can easily pay for 50% of the “Marco Polo” Marketing Program.
Charities who use SpectaSport to time their running race can also take advantage of the “Marco Polo” Marketing Program for other events for the same price of $79.95 per event. The listings are targeted to the type of event. So, if your charity is holding a black-tie gala in the spring, a mega-yardsale in the summer, and a running race in the fall, the “Marco Polo” Marketing Program will target and publish listings to different, appropriate sites for each event.